The Playbook for Leading Business Transformation

An indispensable playbook for top teams, executives, and managers, with the practical tools and a roadmap for creating a dramatic step-change in company performance, from start to finish.

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Now or Never

Changing the Game presents a holistic approach for managers and executives to reshape, retool and reimagine their organisations for today.

In this playbook, transformation experts Michael Vullings and Graham Christie reveal a comprehensive and immediately-actionable approach to leading a transformation of a company, function or team, identifying the core areas of focus and pinpointing the actions, decisions and strategies necessary for achieving stellar results. With international case studies, and featuring expertise from leading global executives, learn the five-step process to pilot your business’ transformation.

Fit for organisations of all types and sizes, Changing the Game is filled with practical and invaluable strategies to help your organisation adapt to the digital world, bring a dramatic change in company performance, and empower executives to lead with confidence.

In this book, discover how to: 

Generate company wide buy-in from key stakeholders and teams.

Design, manage and deliver a successful company transformation.

Apply thorough strategies for the end-to-end transformation journey.

Harness and apply ready-to-use tools and templates.

Create a dramatic results-focused change in company performance.

Changing the Game. Reviews


'Being able to transform an organisation is the ‘must-have’ skill for the 21st century. Michael and Graham combine the proven techniques of top executives and consultants with real world insights and experience to offer a complete insiders field guide. This book is a must for anyone involved in leading change that will enrich their understanding of what it really takes to transform a company, division, function or team.'

— Olaf Pietschner, CEO Capgemini Asia Pacific & Middle East


'The message is clear, transform or watch your company and its fortunes diminish or disappear. Vullings and Christie apply their wealth of lived industry experience to bring a must-read, practical guide for leaders to create change and build the capabilities they need to transform their organisation and build sustainable competitive advantage. Changing the Game is not just theory, rather a step by step guide to transformation.'

— Mark Buckman, Former CMO, CBA; Former CMO, Telstra; Past Forbes World’s Most Influential CMOs List.


'Digital technology is transforming organisations at an unprecedented pace. Changing the Game offers the blueprint for staying ahead of the curve. Enabling organisations to thrive rather than survive, this enlightening book offers a practical framework that you can use to drive and shape the future of your business. A must read for any executive navigating change in their organisation.'

— Tamara Oppen, Managing Director GoDaddy Australia

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What’s inside

Comprehensive content

Complete playbook with 20+ sections representing the entire transformation journey, from start to finish.

Tools and templates

Ready to use tools and templates, with 50 exhibits, that can be adopted in your own organisation to accelerate results.

Global expertise

International case studies from leading global executives to illustrate real-world use of best practices

Results-focussed approach

Step-by-step approach based on leading management practices to focus attention on what matters.

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Free Chapter

Receive the 22 page Introductory chapter of Changing the Game™ covering why and how to successfully lead a transformation of your company division or team. It’s completely free – just tell us who you are.

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Graham Christie

Graham is a seasoned executive, entrepreneur and innovative leader with extensive experience in UK, European, Australian, and SE-Asian markets. He co-founded and led the expansion of a highly acclaimed international digital services business in APAC for over eight years and has since worked with organisations of all sizes across a variety of industries as an advisor on transformation, innovation, and entrepreneurship.

He is co-author of the bestselling book Changing The Game: The Playbook for Leading Business Transformation (WILEY), a seed investor, and now resides in the south of England.

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Michael Vullings

Michael Vullings is a senior executive with extensive experience in business strategy and transforming large corporates.

His early career was spent in management consulting. He spent close to a decade in the media industry and has diverse leadership experience spanning strategy, technology, marketing and operations.

Michael’s qualifications include B Laws (LLB), B Comm (Media), M ProfAcc, M Arts, and M CorpGvnce obtained from leading universities in Australia.

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